Porsche x Smeg Salzburg Coffee Machine: The Ultimate Kitchen Upgrade for Porsche Lovers

A Le Mans Icon for Your Countertop

The 917 Salzburg collection celebrates Porsche’s first overall win at the 24 Hours of Le Mans in 1970, when the red and white no. 23 917 KH took the chequered flag for Hans Herrmann and Richard Attwood. The coffee machine wears that same Salzburg red, complete with the number 23 and Porsche script, so it looks more like a scaled‑down pit‑lane artefact than a generic appliance. Each unit is individually numbered out of 1,970 worldwide, with a metal plate that quietly underlines the fact you haven’t just bought a coffee machine – you’ve bought a piece of the collection.

Picture it next to a stack of motorsport books or a framed Le Mans print: it’s the sort of object that instantly tells people where your loyalties lie, even when the car is tucked away in the garage.

Key Features and Specifications

Under the motorsport styling, this is a fully‑fledged bean‑to‑cup espresso machine designed for proper coffee rather than just show.

• Bean‑to‑cup system with integrated grinder for fresh coffee from whole beans every time.

• 19‑bar pump and thermoblock heating for consistent, barista‑style extraction and fast heat‑up.

• Stainless‑steel steam wand for textured milk, cappuccinos and flat whites.

• Six programmed coffee drinks plus hot water and steam functions, so you can go from espresso to long coffee at the touch of a button.

• Compact footprint (roughly 18–27 cm wide, around 33–43 cm tall depending on market spec), ideal for smaller British kitchens or second homes.

• Removable 1.4 L water tank, removable infuser and drip tray for easy cleaning and for using taller cups.

• Descaling warning and energy‑saving standby mode for everyday practicality.

In the UK, the Bean‑to‑Cup‑Coffee‑Machine 917 Salzburg is listed by Porsche at around £1,399.95, placing it firmly in the “investment piece” category rather than an impulse gadget.

In the US, you’re looking at about 1,599 dollars before tax, which is in line with other premium bean‑to‑cup machines but with far more design story baked in.

Who Needs This Coffee Machine

This isn’t for someone who just wants a cheap pod machine; it’s for the person who knows exactly why the number 23 matters and would rather buy one special object than several forgettable ones. It makes sense if:

• You already own (or aspire to own) a Porsche and want the same design language in your kitchen as in your car.

• You value the ritual of grinding beans and steaming milk, but don’t want a bulky commercial machine dominating the counter.

• You collect limited‑edition Porsche pieces and like the idea of a numbered item you’ll actually use every day.

• You’re looking for a standout gift for a milestone birthday, house‑move, or wedding where the couple’s shared hobby is as important as the present itself.

The sweet spot is the enthusiast who’ll happily spend ten minutes talking about the 1970 Le Mans race while they pull a couple of espressos for friends.

Where to Buy

The 917 Salzburg coffee machine is sold through Porsche’s own shop, Smeg’s Porsche collection pages and selected design and appliance retailers.

• Porsche Online Shop (UK and international) – Bean‑to‑Cup‑Coffee‑Machine 917 Salzburg

• Smeg’s Porsche x Smeg collection pages

• Independent design stores and specialist appliance retailers

• Limited to 1,970 numbered units worldwide, so availability will tighten as collectors and Porsche owners gradually mop up stock.

If you’re building a full motorsport‑inspired kitchen, the matching 917 Salzburg fridge is also part of the same collection – same livery, same limited‑edition numbering, just on a much bigger canvas.

Conclusion